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• Optimize the existing distribution network. 

• Prospect new territories and identify new markets and partners.


Distribution explained


Define distribution channels


Description: the way of transport has to be chosen. It could be an existing distribution channel, that the company already uses, but it could also be a new kind of distribution channel.   

Purpose: gives insight in the use of distribution channels and with this information, it is possible to prepare the distribution.

Product: in combination with the “define distribution expenditures” and “define distribution intensity”, it forms a distribution plan. This plan contains information about the organization of the distribution of the new product and is part of the tactical plan.

Define distribution expenditures


Description: a detailed budget for the distribution of the new product has to be defined. With this budget, the distribution of the new product can be organized and prepared.   

Purpose: defining the distribution expenditures gives a clear view on the costs for distributing the new product. This information can be used in calculating the price level of the product.   

Product: a distribution plan (see paragraph 2.2.7).   

The cost per product will be defined by the way of transport: the faster the transport, the higher the cost.

Define distribution intensity

Description: the size and capacity of the distribution have to be defined. The size and capacity depends on the expectations of the product: does the company think that the new product will be sold very much in a short amount of time?   

Purpose: gives insight in the needed capacity for distribution of the new product.   

Product: a distribution plan (see paragraph 2.2.7).


 

 

 

Bienfaits CCM

Benefits of a partnership with Communion
• Turnkey service, specialized in the wellness industry
• Clarification of steps to take to develop your business, and marketing choices
• Improved performance of marketing expenditure
• Increase in qualified traffic and spending per customer
• Better customer retention
 

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