Medical and Wellness Tourism

Medical tourism

The global complementary and alternative medicine market size was valued at USD 52.00 billion in 2017. It is expected to register a CAGR of 18.11% during the forecast period. Increasing awareness regarding the benefits offered by alternative medical therapies is likely to provide an upthrust to the market. A sizeable global population is estimated to use one or the other form of traditional medicine.

Western studies showed that 42% of Americans, 52% of Australians, and between 20% and 65% of Europeans use some form of CAM.

Personal Development

The U.S. self-improvement market was worth $9.9 billion in 2016. It is forecast to post 5.6% average yearly gains from 2016 to 2022, when the market should be worth $13.2 billion.
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Top 4 countries that have implemented government strategies to develop CAM and Medical Tourism

N.B. I make a distinction between countries that offer only Allopathic Medical Tourism and Countries offering it integrated with CAM.

- India
- Mexico
- Thailand
- China


This industry can be divided roughly into the following large sectors with some overlap:
1) Holistic & Allopathic medical hospitals & clinics; using the best of both conventional medicine (Allopathic) & alternative medicine also known as CAM (Complementary and Alternative Medicine) or integrative medicine.
2) Medical & conventional Spas
3) CAM and integrative medicine providers, clinics, publishers, manufacturers, distributors and retailors
- Natural supplements: Naturopathic, Herbal, Chinese & Ayurvedic Medicine
- Therapeutic treatments and consultations (1000s exist)
- Support suppliers; laboratories, equipment and technologies including healing and diagnostics instruments
- CAM products: (10,000s exist) for ex.: CDs, DVDs, books, yoga clothes
& accessories, etc.
4) Wellness
- Yoga, Tai Chi, relaxation techniques, meditation, etc.
- Personal development / growth, courses, seminars, conferences, accredited professional training.
- Wellness products: (10,000s exist) for ex.: CDs, DVDs, books, incense, crystals, etc.
5) Agriculture: Organic food and medicinal plants cultivation, production, transformation, distribution.
6) Ecotourism, adventure tourism, agro tourism
7) Education for providers and entrepreneurs in all the above disciplines.

My Unique Expertise as a Consultant
I have 27 years experience in this field, in more than a dozen countries, including UK, USA, Canada, France, Belgium, Switzerland, Italy, Costa Rica, Trinidad & Tobago, Australia. I worked as Marketing Manager in the largest Yoga & Wellness Center in the United States for 2.5 years, Their annual revenue at the time was 14 million USD.

I have owned and operated for the last 15 years, Communion Marketing Communications. I only know of 3 similar firms in the world, but none who are offering the proposed Consultancy herein.

My expertise includes the following areas:
- In-depth understanding of all sectors of the “Natural Wellness Industry” - Strategic marketing planning
- Product & service development
- Innovative revenue stream development for “Natural Wellness Industry” businesses
- Cross sector marketing & partnerships
- Digital marketing; SEO, SEM, SMM, etc
- Specialist in complex innovative web directories with multiple revenue streams - Terminology, languaging, symbols of this industry
- Advanced organizational skills and technology
- Media relations and publicity
- Advertising in all its forms
- Promotional campaigns in all its forms
- Business referral systems
- I am familiar with many major players in this industry across many continents

Tags: Medical Tourism marketing wellness medical travel wellness tourism strategic planning wellness industry health and wellness marketing health and wellness industry wellness industry trends health and wellness industry growth marketing wellness programs global health and wellness market Holistic & Allopathic medical hospitals medical tourism destinations Cross sector marketing & partnerships